Вернуться к списку топиков | Развлекательный портал - Ramnek.RU
No doubt, is an important part of our life. People from different walks of life have become nowadays listeners, readers, viewers. Or in other words, reading newspapers and magazines, watching TV, listening to the news on the radio are our main means of getting information in all its variety. Newspapers with their enormous circulation report different kinds of news. They carry articles which cover the latest international and national events. Now people buy newspapers also for the radio and TV programmes which they publish. There are special newspapers which gave a full coverage of commercial, financial and publish affairs. There are newspapers and magazines for young people. They give a wide coverage of news, events and reports on education, sports, cultural life, entertainment, fashion. There are a lot of advertising programmes now, sensation material, too. They represent the views of today’s youth. Radio broadcasts are valued mainly for their music programmes (Europa plus). TV, radio, press reflect the present day life. Their information may vary from social and economic crises, conflicts, wars, disasters, earthquakes, to diplomatic visits, negotiations, from terrorism, corruption, to pollution problems, strikes, social movements. Much information is published concerning official governmental decisions. TV is the most popular kind of mass media now. Viewers are fond of watching variety show, films, sports, plays, games, educational and cultural programmes. We have many different channels, including commercial channels. There are many interesting and exciting programmes, but at the same time too often very primitive films are televised. I mean horror films, thrillers, detective films with all their cool-blooded atmosphere of violence and endless crimes and murders. Our family is also a mass media consumer. I have a TV set in my room. The culture programmes like “Kultura” are my mother’s favourite, my farther is a hockey fan, he likes to see sport programmes. I’m not keen on special programmes. I like to see a bit here and a bit there. Also, I can say I like programmes about travelling and traditions of another countries. Those programmes are educating and relaxing at the same time.
Mass media or mass communications are the press, radio
Every day we read newspapers and magazines, listen to
radio and watch TV. Nowadays there are so many newspapers
and magazines, radio stations and TV channels that we have
to be very -selective and give preference to some of them.
What newspapers and magazines do I prefer to read? I like
to read the following newspapers: "Komsomolskaya Pravda"
("Komsomol Truth"), "Nezavisimost" ("Independence"),
"Argumenty i Pakty" ("Arguments and Facts").
Several periodicals are available in English. As far as
newspapers are concerned they may be daily, or weekly.
Magazines may be weekly, monthly and quarterly.
The newspapers and magazines I read are the most
readable and have a large readership or circulation.
For example, "Argumenty i Fakty" has a circulation of more than
23 000 000. It is the largest in the world. The newspapers
contain and give coverage of local, home and foreign affairs.
Their publications deal with very burning problems of our.
history, latest events and forecasts for future. They also touch
upon cultural, sport news. I like the way they present different
points of view, approaches to the problems. My parents and I
subscribe to some periodicals, so we are subscribers. We buy
some of newspapers and magazines in a kiosk.
I often listen to radio, especially in the morning before I
leave for school. I prefer to listen to "Mayak" ("Lighthouse")
programm. They broadcast much news and music. I like to
listen to weekend programmes, some of them are very amusing
As to the TV, we have 4 channels. I prefer to watch youth
In addition I like to see interesting films. They might be
feature, adventure, scientific, horror, cartoon and other films.
I enjoy seeing Walt Disney's cartoons. Now and then I like
to see the programme "Love at First Sight". It is an enjoyable
and entertaining one.
1. What do we read every day?
2. Why do we have to be very selective nowadays?
3. What do the newspapers contain and give?
4. What do radio programmes broadcast?
5. Where do you buy newspapers?
6. Which programmes do you prefer to watch?
Mass media are one of the most characteristic features of
modern civilization. People are united into one global community
with the help of mass media. People can learn about what is
happening in the world very fast using mass media. The
mass media include newspapers, magazines, radio and television.
The earliest kind of mass media was newspaper. The first
newspaper was Roman handwritten newssheet called "Acta
Diurna" started in 59 B.C. Magazines appeared in 1700's.
They developed from newspapers and booksellers' catalogs.
Radio and TV appeared only in this century.
The most exciting and entertaining kind of mass media
is television. It brings moving pictures and sounds directly
to people's homes. So one can see events in faraway places
just sitting in his or her chair.
Radio is widespread for its portability. It means that radios
can easily be carried around. People like listening to the radio
on the beach or picnic, while driving a car or just walking
down the street. The main kind of radio entertain- ment is
Newspapers can present and comment on the news in much
detail in comparison to radio and TV newscasts. News- papers
can cover much more events and news.
Magazines do not focus on daily, rapidly changing events.
They provide more profound analysis of events of proceeding
week. Magazines are designed to be kept for a longer
time so they have cover and binding and are printed on better
1. What kinds of mass media do you know?
2. What was the earliest kind of mass media?
3. Why is the television so exciting?
4. What is the reason for widespread use of radios?
5. What advantages do newspapers have over the other
kinds of mass media?
6. What is the difference between a newspaper and a